Shira Abel is the go-to-market expert trusted by category-leading enterprises including Siemens, Samsung, AXA, and Allianz. As the founder of Hunter & Bard and creator of The Perception Formula, she helps companies reshape how they’re seen, so they can close bigger deals, earn trust faster, and grow with intention. Her perception work has doubled sales for tech companies and enabled clients to land enterprise deals they previously thought were out of reach. Shira holds an MBA from Kellogg, has taught at UC Berkeley, and is recognized globally as a keynote speaker and business mentor. She’s driven over a billion dollars in economic impact and scaled her own agency to seven-figure revenue, an accomplishment fewer than 2% of female founders achieve.